Gundhar Majhi
Research Scholar, Department of Commerce, KISS Deemed to be University [email protected]
Laxmipriya Singh
Research Scholar, Department of Commerce, KISS Deemed to be University [email protected]
Ajaya Kumar Nanda
Assistant Professor, Department of Commerce, KISS Deemed to be University, [email protected]
Abstract
The Gond tribe in Nuapada district, Odisha possesses rich traditional knowledge in agriculture, Cotton, herbal medicine, craft, and bamboo. However, economic marginalization limits its potential. This study explores how to documenting and commercializing this knowledge can promote sustainable livelihood, preserve cultural heritage, and enhance financial viability for the community. This study aims to explore how the traditional knowledge of the Gond Communities. The study used to improve their financial stability and create sustainable livelihood opportunities. The study used a qualitative approach with interview, focus group discussions, and observation sampling identified key Gond participants. The outcomes that traditional skill in herbal medicine, organic farming, and bamboo and leaf based craft, but much of it remains unregistered and underutilized. Very limited market access, low awareness of financial schemes, and Youth migration affect its economic potential. However with proper training support, and market linkages. This knowledge can be preserved and transformed into a sustainable livelihood source. In addition to increasing revenue, promoting these customs aids cultural legacy.
Keywords: Traditional Knowledge, Financial viability, Gond tribe, Livelihoods
KISS International Journal of Entrepreneurship, Innovation and Sustainability (KIJEIS) 2025 Jul, Vol.1 (2): 23 – 31