Devika B S
Research Scholar, Department of Political Science, Government College Kottayam, Mahatma Gandhi University, Kerala, India, [email protected]
DOI:
Abstract
Digital platforms intensify gender disparities to a much larger extent than in society. The study explores how gender binary stereotypes in digital space affect the Indian youth in navigating and forming their identities in the digital landscape by considering gender norms, gender-digital divide, segregation, and cyberbullying. The study uses a mixed approach. A qualitative analysis is employed, using secondary data collected from journal articles, research papers, books, and news reports. For the quantitative analysis, an online survey was conducted with closed-ended questions. The study found that while a percentage of teenagers question the status quo, some fall into discriminatory norms in society that algorithms have curated. This leads to the creation of fake social media accounts. The study reveals that technology not only perpetuates existing biases and injustices in society but also amplifies them through different means. This research examines the relationship between systemic violence facilitated by social media and algorithmic bias. Gender- based norms, through algorithms, silence non-binary voices from the digital space. The results reveal how gender-based discussions, prevalent in the online world, reinforce the orthodox societal norms.
Keywords: Youth identity, Digital Landscape, Gender non-binary, Gender- digital divide, Cyberbullying
KISS International Journal of Entrepreneurship, Innovation and Sustainability (KIJEIS) 2025 Jul, Vol.1 (2): 80 – 100