Nakula Saraka

Research Scholar, Kalinga Institute of Social Sciences, KISS-DU Bhubaneswar

Lily Beshra

Research Scholar, Kalinga Institute of Social Sciences, KISS-DU Bhubaneswar

Binita Nanda

Assistant Professor, Commerce, Kalinga Institute of Social Sciences, KISS-DU Bhubaneswar

DOI: https://doi.org/10.65901/KIJEIS.2025.v1i2.17-22

Abstract

The Indian economy mostly depends on agriculture, as it gives a livelihood to the majority of the rural population and is important in the development of the country. Although this is important, smallholder farmers are still experiencing a serious problem of accessing modern agricultural technology and machinery because of the lack of sufficient financial resources. Consequently, they are mostly using traditional methods of farming. Which might not be efficient and long-term sustainable. This gap must be closed by introducing an innovation, affordable and handy. The study aims to assess the ability of a technology-tailored solution to bridge the gap between smallholder farmers and modern farming equipment. The primary goal of the study is to create a mobile-based renting platform upon which farmers will easily locate, book and rent farming equipment at an way that of affordable rate in accordance with their requirements. The study in question is of a mixed-methods nature and incorporates field survey, interviews with farmers and stakeholders, as well as Agri-tech model analysis. The solution is proposed to be worked out in the form of a conceptual framework and tested in terms of its viability, availability, and effect on productivity. Practical value through providing a cheaper alternative to enable farmers, ensure higher crop production, and sustainable activities. With its implementation, the model has the potential to promote the Indian rural economy to a significant level and favorable agricultural development that is inclusive.

Keywords: Agriculture, smallholder farmers, smart rental model, sustainable, Rural innovation

KISS International Journal of Entrepreneurship, Innovation and Sustainability (KIJEIS) 2025 Jul, Vol.1 (2): 17 – 22