ANUSHA
Assistant Professor, Department of Management, Dr. NSAM First Grade College, NITTE (Deemed to be University) E-mail: [email protected]
DOI:
Abstract
Currently, technology has become a part and parcel of the IT sector, which dictates the capabilities of the organisations in competitions in the market and the effect of Artificial Intelligence (AI) automation on employees’ productivity. Employees need to become technologically strong so that they can work without any fear of losing their jobs. Though AI automation reduces the work burden by doing repetitive work, it also creates a job threat and insecurity. Through the Technology Acceptance Model (TAM), it was determined that employees will accept the Artificial Intelligence (AI) automation in their work, or it will create insecurity among them. This study talks about the interconnections between the impact of AI automation and productivity.
Keywords: IT Sector, Artificial Intelligence, Employees, Automation, Impact, TAM
KISS International Journal of Entrepreneurship, Innovation and Sustainability (KIJEIS) 2025 Jul, Vol.1 (2): 45 – 56